Advertisement

Two different brands of cosmtics.

-MAC

1.Who is the target audience?

This is very match woman of Rock, heavy metal style.

2.What techniques does the advertiser use to sell the product?

This brand is MAC. This is a girl who is on the front time to lead the most fashionable style. She has smoke eyes with dark eye shadow. I think the girls who like to make up in this modern times will like this syle.

3.Do you think this ad is effective? Why or why not?

I think it is a very successful advertisement. Because this make up made the model looks like Avril Lavigne, a vey famous rock singer. I guess Avril Lavigne's fan should buy it.

-Shiseido

 

1.Who is the target audience?

Office lady.
2.What techniques does the advertiser use to sell the product?

This brand is Shiseido. They are five Japanese girls in this picture. Many people called hem "oshyare". "Oshyare" is Janpan means the girls who like the most fashionable dress or cosmetics. they always look so fashionable. This advertisement is made woman look like cute and sweet.
3.Do you think this ad is effective? Why or why not?

I think very successful advertisement, too. Asian female, office lady, sweet girl are should buy it.